Forbes magazine just released its first-ever “Top Influencers” list spotlighting those who’ve made major bank off of social media. The debut ranking first looks at influencers in the beauty, fitness, and home spaces, but the list will be published quarterly and will cover fashion (coming in September), travel (coming in June), food (coming in December), and more.
The combined following of the 30 social media stars featured is 250 million. According to the report created with social insight platform Captiv8 and influencer analytics firm Traackr, if they have seven million subscribers or more on YouTube, vloggers could make up to $300,000 per post for a video partnership. Additionally, top influencers could make $187,000 per Facebook post, and $150,000 per Instagram post. Even on the “lower” end of the spectrum–those who have around100,000 followers–you could make up to $5,000 per Instagram post.
That’s not even counting what they make with book deals, apps, and clothing lines, supplement brands, and other companies they start. Kayla Itsines, for example, made $17 million her “Sweat with Kayla” app alone in 2016. Meanwhile, Michelle Phan co-founded cosmetics box Ipsy, which was valued at $500 million in 2015.
With that said, here are some of the big names Forbes called out: